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1

The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising

Dana L. Alden, Ashesh Mukherjee and Wayne D. Hoyer

Journal:

Journal of Advertising

Year:

2000

Language:

english

File:

PDF, 2.81 MB

english, 2000

2

Bamboo based family forests offer opportunities for biomass production and carbon farming in North East India

Nath, Arun Jyoti, Sileshi, Gudeta W., Das, Ashesh Kumar

Journal:

Land Use Policy

Year:

2018

Language:

english

File:

PDF, 583 KB

english, 2018

3

[Offshore Technology Conference Offshore Technology Conference - Houston, Texas, USA (2017-05-01)] Offshore Technology Conference - How Will Subsea Processing and Pumping Technologies Enable Future Deepwater Field Developments?

Kondapi, Phaneendra. B., Chin, Y. Doreen, Srivastava, Ashesh, Yang, Zuying F.

Language:

english

File:

PDF, 3.70 MB

english

4

Optimal control in dynamic food supply chains using big data

Kappelman, Ashton Conrad, Sinha, Ashesh Kumar

Journal:

Computers & Operations Research

Year:

2021

File:

PDF, 1.43 MB

2021

5

Mixing emotions: The use of humor in fear advertising

Ashesh Mukherjee, Laurette Dubé

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 1.09 MB

english, 2012

6

The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising

Alden, Dana L., Mukherjee, Ashesh, Hoyer, Wayne D.

Journal:

Journal of Advertising

Year:

2000

Language:

english

File:

PDF, 2.38 MB

english, 2000

7

Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity

Mukherjee, Ashesh, Lee, Seung Yun

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 325 KB

english, 2016

8

Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness

Auschaitrakul, Sumitra, Mukherjee, Ashesh

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 1.53 MB

english, 2017

9

Algorithmic Fairness

Kleinberg, Jon, Ludwig, Jens, Mullainathan, Sendhil, Rambachan, Ashesh

Journal:

American Economic Association Papers and Proceedings

Year:

2018

Language:

english

File:

PDF, 609 KB

english, 2018

10

Delayed feedback for controlling the nature of bifurcations in friction-induced vibrations

Ashesh Saha, Pankaj Wahi

Journal:

Journal of Sound and Vibration

Year:

2011

Language:

english

File:

PDF, 938 KB

english, 2011

11

Anxiety and search during food choice: the moderating role of attitude towards nutritional claims

Hansen, Torben, Mukherjee, Ashesh, Uth Thomsen, Thyra

Journal:

Journal of Consumer Marketing

Year:

2011

Language:

english

File:

PDF, 284 KB

english, 2011

12

Comparison of cylindrical and conical basins with optimum position of runner: Gravitational water vortex power plant

Dhakal, Sagar, Timilsina, Ashesh B., Dhakal, Rabin, Fuyal, Dinesh, Bajracharya, Tri R., Pandit, Hari P., Amatya, Nagendra, Nakarmi, Amrit M.

Journal:

Renewable and Sustainable Energy Reviews

Year:

2015

Language:

english

File:

PDF, 1.87 MB

english, 2015

13

Managing woody bamboos for carbon farming and carbon trading

Nath, Arun Jyoti, Lal, Rattan, Das, Ashesh Kumar

Journal:

Global Ecology and Conservation

Year:

2015

Language:

english

File:

PDF, 1.46 MB

english, 2015

14

SAE Technical Paper Series [SAE International Symposium on International Automotive Technology 2017 - (JAN. 18, 2017)] SAE Technical Paper Series - Conversion of Drum Brake System to Disc Brake with CAE and CFD: Resulted in Optimized Brake Rotor Design and Improved Performance

Anil Shah, Ashesh, Patidar, Ashok

Year:

2017

Language:

english

File:

PDF, 457 KB

english, 2017

15

SAE Technical Paper Series [SAE International Brake Colloquium & Exhibition - 36th Annual - (OCT. 14, 2018)] SAE Technical Paper Series - Physical and Virtual Simulation of Lightweight Brake Drum Design for Heavy Duty Commercial Vehicles Using Alternate Material Technologies

Kandreegula, Suresh Kumar, Deshmukh, Himanshu, Prasad, Shivdayal, Paroche, Sonu, Anil Shah, Ashesh

Year:

2018

Language:

english

File:

PDF, 945 KB

english, 2018

16

Extending a contrast resolution model of humor in television advertising: the role of surprise

ALDEN, DANA L., MUKHERJEE, ASHESH, HOYER, WAYNE D.

Journal:

Humor - International Journal of Humor Research

Year:

2000

Language:

english

File:

PDF, 2.78 MB

english, 2000

17

Conservation of Plant Diversity in Rural Homegardens with Cultural and Geographical Variation in Three Districts of Barak Valley, Northeast India1

Das, Tapasi, Das, Ashesh Kumar

Journal:

Economic Botany

Year:

2015

Language:

english

File:

PDF, 697 KB

english, 2015

18

Investigation of two different friction models from the perspective of friction-induced vibrations

Saha, Ashesh, Wiercigroch, Marian, Jankowski, Krzysztof, Wahi, Pankaj, Stefański, Andrzej

Journal:

Tribology International

Year:

2015

Language:

english

File:

PDF, 1.56 MB

english, 2015

19

Ecological implications of village bamboo as global climate change mitigation strategy

Jyoti Nath, Arun, Das, Ashesh Kumar

Journal:

International Journal of Climate Change Strategies and Management

Year:

2012

Language:

english

File:

PDF, 246 KB

english, 2012

20

Impact of land use changes on the storage of soil organic carbon in active and recalcitrant pools in a humid tropical region of India

Nath, Arun Jyoti, Brahma, Biplab, Sileshi, Gudeta W., Das, Ashesh Kumar

Journal:

Science of The Total Environment

Year:

2018

Language:

english

File:

PDF, 1.10 MB

english, 2018

21

A Deployed People-to-People Recommender System in Online Dating

Wobcke, Wayne, Krzywicki, Alfred, Kim, Yang Sok, Cai, Xiongcai, Bain, Michael, Compton, Paul, Mahidadia, Ashesh

Journal:

Year:

2015

Language:

english

File:

PDF, 1.04 MB

english, 2015

22

Multi-scale topology optimization of multi-material structures with controllable geometric complexity — Applications to heat transfer problems

Pizzolato, Alberto, Sharma, Ashesh, Maute, Kurt, Sciacovelli, Adriano, Verda, Vittorio

Journal:

Computer Methods in Applied Mechanics and Engineering

Year:

2019

Language:

english

File:

PDF, 2.49 MB

english, 2019

23

Forward osmosis for industrial effluents treatment â sustainability considerations

Mahto, Ashesh, Aruchamy, Kanakaraj, Meena, Ramavatar, Kamali, Mohammadreza, Nataraj, Sanna Kotrappanavar, Aminabhavi, Tejraj M.

Journal:

Separation and Purification Technology

Year:

2021

File:

PDF, 30.51 MB

2021

24

Stand structure and functional attributes of agarwood (Aquilaria malaccensis Lam.) based smallholder farms in Northeast India

Nath, Panna Chandra, Nath, Arun Jyoti, Sileshi, Gudeta W., Das, Ashesh Kumar

Journal:

Trees, Forests and People

Year:

2020

File:

PDF, 912 KB

2020

25

Above ground standing biomass and carbon storage in village bamboos in North East India

Arun Jyoti Nath, Gitasree Das, Ashesh Kumar Das

Journal:

Biomass and Bioenergy

Year:

2009

Language:

english

File:

PDF, 287 KB

english, 2009

26

Second law analysis of counter flow cryogenic heat exchangers in presence of ambient heat-in-leak and longitudinal conduction through wall

Prabhat Kumar Gupta, P.K. Kush, Ashesh Tiwari

Journal:

International Journal of Heat and Mass Transfer

Year:

2007

Language:

english

File:

PDF, 454 KB

english, 2007

27

Experimental research on heat transfer coefficients for cryogenic cross-counter-flow coiled finned-tube heat exchangers

Prabhat Kumar Gupta, P.K. Kush, Ashesh Tiwari

Journal:

International Journal of Refrigeration

Year:

2009

Language:

english

File:

PDF, 846 KB

english, 2009

28

A Prospective, Randomized, Double-Blind, Placebo-Controlled Trial of Retinol Palmitate (Vitamin A) for Symptomatic Chronic Radiation Proctopathy

Eli D. Ehrenpreis, Ashesh Jani, Josh Levitsky, Joseph Ahn, John Hong

Journal:

Diseases of the Colon & Rectum

Year:

2005

Language:

english

File:

PDF, 229 KB

english, 2005

29

“I love it” or “I hate it”? The positivity effect in stated preferences for agent evaluation

Andrew D. Gershoff, Ashesh Mukherjee, Anirban Mukhopadhyay

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 418 KB

english, 2006

30

Late rectal toxicity after prostate brachytherapy: Influence of supplemental external beam radiation on dose–volume histogram analysis

Kapila Kalakota, Eugenia Rakhno, Charles A. Pelizzari, Ashesh B. Jani, Stanley L. Liauw

Journal:

Year:

2010

Language:

english

File:

PDF, 141 KB

english, 2010

31

Mortality, cardiac vagal control and physical training — what's the link?

Ashesh N. Buch, John H. Coote, John N. Townend

Journal:

Experimental Physiology

Year:

2002

Language:

english

File:

PDF, 1.39 MB

english, 2002

32

Metal–organic framework growth at functional interfaces: thin films and composites for diverse applications

Bradshaw, Darren, Garai, Ashesh, Huo, Jia

Journal:

Chemical Society Reviews

Year:

2012

Language:

english

File:

PDF, 10.83 MB

english, 2012

33

Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects

Andrew D. Gershoff, Ashesh Mukherjee, Anirban Mukhopadhyay

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 3.74 MB

english, 2003

34

“Manja” – A dangerous thread

Ashesh Gunwantrao Wankhede, Dinesh R. Sariya

Journal:

Journal of Forensic and Legal Medicine

Year:

2008

Language:

english

File:

PDF, 521 KB

english, 2008

35

Mechanisms Underlying Selective Neuronal Tracking of Attended Speech at a “Cocktail Party”

Zion Golumbic, Elana M., Ding, Nai, Bickel, Stephan, Lakatos, Peter, Schevon, Catherine A., McKhann, Guy M., Goodman, Robert R., Emerson, Ronald, Mehta, Ashesh D., Simon, Jonathan Z., Poeppel, David,

Journal:

Year:

2013

Language:

english

File:

PDF, 1.53 MB

english, 2013

36

Mapping and Identification of Homegardens as a Component of the Trees Outside Forests Using Remote Sensing and Geographic Information System

Das, Tapasi, Das, Ashesh Kumar

Journal:

Journal of the Indian Society of Remote Sensing

Year:

2014

Language:

english

File:

PDF, 682 KB

english, 2014

37

Consumers in Cyberspace || Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects

Andrew D. Gershoff, Ashesh Mukherjee and Anirban Mukhopadhyay

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 540 KB

english, 2003

38

Comparing tree diversity and population structure between a traditional agroforestry system and natural forests of Barak valley, Northeast India

Nandy, Subrata, Kumar Das, Ashesh

Journal:

International Journal of Biodiversity Science Ecosystems Services & Management

Year:

2013

Language:

english

File:

PDF, 557 KB

english, 2013

39

Ethnopedology and soil quality of bamboo (Bambusa sp.) based agroforestry system

Arun Jyoti, Nath, Lal, Rattan, Das, Ashesh Kumar

Journal:

Science of The Total Environment

Year:

2015

Language:

english

File:

PDF, 958 KB

english, 2015

40

INTERACTION EFFECT OF POTASSIUM AND SULFUR FERTILIZATION ON PRODUCTIVITY AND MINERAL NUTRITION OF SUNNHEMP

Saha, Suprakash, Saha, Monidipta, Saha, Amit Ranjan, Mitra, Sabyasachi, Sarkar, Surja Kumar, Ghorai, Ashesh Kumar, Tripathi, Manoj Kumar

Journal:

Journal of Plant Nutrition

Year:

2013

Language:

english

File:

PDF, 114 KB

english, 2013

41

A modified LuGre friction model for an accurate prediction of friction force in the pure sliding regime

Saha, Ashesh, Wahi, Pankaj, Wiercigroch, Marian, Stefański, Andrzej

Journal:

International Journal of Non-Linear Mechanics

Year:

2015

Language:

english

File:

PDF, 1.53 MB

english, 2015

42

Spring in the Blue Forest

Sachlang Tripura and Ashesh Gupta

Journal:

Indian Literature

Year:

2005

Language:

english

File:

PDF, 161 KB

english, 2005

43

Characterization of friction force and nature of bifurcation from experiments on a single-degree-of-freedom system with friction-induced vibrations

Saha, Ashesh, Wahi, Pankaj, Bhattacharya, Bishakh

Journal:

Tribology International

Year:

2016

Language:

english

File:

PDF, 1024 KB

english, 2016

44

SPIE Proceedings [SPIE SPIE Advanced Lithography - San Jose, California, USA (Sunday 27 February 2011)] Metrology, Inspection, and Process Control for Microlithography XXV - Fast and accurate calibration for OPC process-window model using inverse weight algorithm

Raymond, Christopher J., Parikh, Ashesh

Year:

2011

Language:

english

File:

PDF, 189 KB

english, 2011

45

Vagus nerve stimulation inhibits cytokine production and attenuates disease severity in rheumatoid arthritis

Koopman, Frieda A., Chavan, Sangeeta S., Miljko, Sanda, Grazio, Simeon, Sokolovic, Sekib, Schuurman, P. Richard, Mehta, Ashesh D., Levine, Yaakov A., Faltys, Michael, Zitnik, Ralph, Tracey, Kevin J.,

Journal:

Proceedings of the National Academy of Sciences

Year:

2016

Language:

english

File:

PDF, 688 KB

english, 2016

46

The History of Meningococcal Outbreaks in the United States: Implications for Vaccination and Disease Prevention

Atkinson, Bruce, Gandhi, Ashesh, Balmer, Paul

Journal:

Pharmacotherapy: The Journal of Human Pharmacology and Drug Therapy

Year:

2016

Language:

english

File:

PDF, 643 KB

english, 2016

47

Sensitization trends after renal allograft failure: the role of DQ eplet mismatches in becoming highly sensitized

Singh, Pooja, Filippone, Edward J., Colombe, Beth W., Shah, Ashesh P., Zhan, Tingting, Harach, Mary, Gorn, Chad, Frank, Adam M.

Journal:

Clinical Transplantation

Year:

2016

Language:

english

File:

PDF, 170 KB

english, 2016

48

"I Love It" or "I Hate It"? The Positivity Effect in Stated Preferences for Agent Evaluation

Andrew D. Gershoff, Ashesh Mukherjee and Anirban Mukhopadhyay

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 1.72 MB

english, 2006

49

[IEEE 2016 IEEE Conference on Computer Vision and Pattern Recognition (CVPR) - Las Vegas, NV, USA (2016.6.27-2016.6.30)] 2016 IEEE Conference on Computer Vision and Pattern Recognition (CVPR) - Structural-RNN: Deep Learning on Spatio-Temporal Graphs

Jain, Ashesh, Zamir, Amir R., Savarese, Silvio, Saxena, Ashutosh

Year:

2016

Language:

english

File:

PDF, 1.19 MB

english, 2016

50

Observations on Tympanic Membrane Perforations (Safe Type) and Hearing Loss

Gaur, Sushil, Sinha, O. N., Bhushan, Ashesh, Batni, Gaurav

Journal:

Indian Journal of Otolaryngology and Head & Neck Surgery (Springer)

Year:

2017

Language:

english

File:

PDF, 362 KB

english, 2017

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